Highlights
- Kanye West sees success with $19m in Yeezy sales after Super Bowl ad, gets critical acclaim for Vultures album despite past behavior.
- Wife Bianca Censori helps Kanye promote album, but reports suggest strain in relationship due to Kanye's alleged control and marketing tactics.
- Reports claim Bianca feels overwhelmed by attention, considers ending relationship with Kanye, who previously faced backlash for his behavior.
Kanye West is seemingly experiencing the career comeback he wanted. The rapper claims to have made $19 million in Yeezy sales following his low-budget Super Bowl commercial, saving him from near-bankruptcy. And his new Vultures album has received critical acclaim despite weary fans following his antisemitic behavior.
While Kanye’s wife Bianca Censori has been helping him promote the album, including attending his various listening events, there may be trouble in paradise for the couple, who married in December 2021, only a month after Ye’s divorce from Kim Kardashian was finalized.
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Bianca has become known for wearing provocative outfits, which some reports claim Kanye picks out for her. Her looks have caused controversy, even risking a fine and jail time in Italy for public indecency in addition to a wave of backlash online. Some reports even claim her family is worried about Kanye’s influence over her (though her sister recently went on record to defend Ye).
Bianca Allegedly Feels Like A Marketing Tool
There’s been speculation that Kanye is using Bianca’s outfits as publicity for his career resurgence. At the very least, it’s gotten them a lot of attention, including the scantily clad image Kanye used of Bianca for his Vultures cover art.
While Bianca is publicly supportive of Kanye, one report claims the former Yeezy employee is getting tired of feeling used by Kanye, and it could lead to the end of their relationship.
“She needs a break and needs to step back,” a source told Daily Mail. “She loved the attention but it is getting overwhelming and Kanye keeps pushing and pushing for more, more, more leading up to the release of Vultures 2 .”
“She feels like he is using her as a free marketing tool – as does everyone else,” they continued. “These past couple of months have been an experience, but she really wants to focus on having children after the album drops. She knows she is overexposed.”
Kanye And Bianca Reportedly Took A Break Before
Last year, Kanye and Bianca reportedly took a brief break after her family staged an intervention over fears about Ye’s controlling behavior.
"Her family has never been a fan of Ye, and those close to her have questioned whether marrying him was the right decision source said in November, claiming they were on a “break.”
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“Kanye said they've been taking a breather since mid-October and his only focus right now is the music,” the insider went on. “He's really keen to get this new record out with Ty Dollar $ign.”
However, Bianca and Kanye appeared to reconcile before the holidays, and she’s been a big supporter as he released the first album of his Vultures trio in the new year. Kanye has promised to drop two more albums soon, while he’s also apparently helping his eldest daughter, North, 10, release her debut album, despite backlash from the public over her young age.
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